Well, the Capital isn’t even close to saturation point, because this week – 3 December to be exact – the world’s first pop-up mall will open in Shoreditch. And if the word mall immediately brings you out in a cold, depressing sweat, do not despair; this being Shoreditch, we’re not talking bland, identikit high street stores in situ.
Rather, Boxpark Shoreditch is an invitation-only event that will focus on some of the world’s coolest fashion and sports brands, alongside a host of creative independent labels.
The brainchild of Boxfresh founder, Roger Wade, Boxpark Shoreditch (situated in the former Bishopsgate Goods Yard next to the new Shoreditch High Street station) will feature the likes of cutting-edge streetwear brands Puma, ONETrueSaxon, 55DSL, Vans, Levi’s and Etnies, plus concept stores from Amnesty and Art Against Knives. Food and drink will be supplied by pieminister, Bukowski, Foxcroft & Ginger and Chop’d, among others.
The ‘mall’ will comprise of over 60 shipping containers in which the retail units will be housed. The idea being that the containers can –and will – be moved anywhere in the world.
Says Wade: “I wanted to create something on a grand scale by using shipping containers and offer retailers short leases, versatility and costeffective retailing that made sense – the antithesis of the out of town shopping mall. And at the same time a place where the kids could just hang out and have fun.”